Feenix
Feenix, a non-profit organization, is dedicated to supporting students by providing a crowdfunding platform. They firmly believe that access to education should not be dependent on wealth. Recognising the need for a brand refresh that would appeal to both students and funders, they sought a balance between youthful playfulness and a sense of seriousness to encourage successful fundraising efforts. To achieve this, we meticulously crafted an extensive brand identity guide featuring vibrant colours and captivating patterns. Additionally, we created custom illustrations that added a touch of uniqueness to the brand. Over the years, the Feenix brand has continued to evolve, but its cohesive visual identity remains strong, effectively serving their mission.